How to create a mask on Instagram?

Masks are the main trend on Instagram this year. And all thanks to the effect of augmented reality, which is now in demand. According to IDC, in 2019 the VR and AR market should already amount to $ 20.4 billion, and by 2023 — $ 94.63 billion ($ 60.55 billion — AR, $ 34.08 billion — VR).

Shawarma man or stylish cyberpunk face. And in what way did you saw the story today? Just a couple of touches — and on your face a bright make-up or a fragrant pancake from Teremok.

Not only brands but also ordinary users can create masks. In order to follow the wave of trends with everyone in the same boat, we have prepared detailed instructions for you.

How masks can be useful for business

1. Virality
Now stories are viewed more often than posts. Accordingly, the chance that your mask will be noticed is much greater. Masks are like a funnel. The user is interested, looks, then uploads a selfie with a mask to a story.

His friends find out about the mask. Those, in turn, are also interested in her and instantly spread across their stories. This further increases the number of interactions with your account.

2. Free advertising
If you cannot make the mask yourself, you will have to pay some amount to the agency or designer. But having spent one time on the development of a high-quality and unusual mask, you will ensure yourself a free increase in subscribers, this is at least.